When I first started my sleep consulting business, I knew I had to start putting out content on my website and on social media, but I had NO IDEA where to start or what to talk about.
Fast forward a few years and the ideas are constantly brewing, and I have a bunch of notes saved in my phone for when inspiration strikes!
Since working with other sleep consultants and helping with their content planning over the past year, I’ve gotten into a good flow with various topics to cover throughout a year’s time.
So, I’ve compiled a list of topics and ideas for you to use and refer to when you find you need some fresh ideas! Scroll down and find some inspiration for each month.
You can use these topics for blog posts, social media planning, your Youtube channel, or even your podcast!
If you haven’t already, get our free downloadable content planner here for 2022. It will help make your planning a breeze.
All right, now for the really good stuff!
January
Sleep Goals/Business Goals for the new year
How to Dress Your Baby for Sleep
Teething
Illness
Sleep deprivation
How it can affect you
PPA/PPD
February
Safe Sleep
Sleep Products
What you love about your child
Partners in Parenting
Date night ideas
Parenting as a team
March
Daylight Savings - Spring Ahead
Benefits of sleep
Your “Why” - share your story
Sleep Regressions
4-month sleep regression
Regressions due to development
Language
Physical milestones
Separation anxiety
April
Sleep and multiples
Daycare and sleep
Awake Time Activities
Sleep Environment
Sleeping safely
Dark, cool, white noise
May
Motherhood
Becoming a mom
Maternal mental health and wellbeing
Sleep Schedules
Wake windows
What are they
Why are they important
When to stretch them
How to stretch them
Sample schedules by month
Naps
Extending short naps
Nap transitions
Naps on the go
Catnaps
June
Foods that promote sleep
Newborn Sleep
Reflux
SIDS awareness
Eat/Play/Sleep
Preventing overtiredness
Pacifier use
How to introduce one
Pros and cons
Weaning from the pacifier
Swaddling
Why it helps
When to stop swaddling
Different types of swaddles
Soothing your baby - 5Ss
Crying
Colic
July
Adjusted Age/Premie Sleep
Nap and Bedtime Routines
Travel
Day of travel
Sleeping in a new environment
Navigating Time Changes
August
Transitioning from parent’s room to nursery
Back to School
Toddlers and Transitions
Bedtime routines
Giving choices
reinforcement
Crib to bed
Implementing quiet time
September
Attachment
Promoting secure attachment
co-regulation
Crying & supporting your child’s emotions
Crying is communication
What is purple crying
Calming your baby with the 5Ss
Crying and sleep training
Share your thoughts and philosophy on this
Sleep Training
What is it exactly?
Sleep props/sleep associations
Methods
Consistency
Talking with other caregivers about sleep expectations/sleep training
October
U.S. - How to plan for Trick-or-Treat and sleep
How does sugar affect sleep/behavior?
Nightmares
Night Terrors
Sleep Regressions
Separation Anxiety and/or addressing fears
November
Daylight Savings - Fall Back
Early Morning Wakings
Travel
Sales
Feeding and sleep
Feeding upon waking
Reflux
Dream feeds
Night weaning
December
Navigating Holidays and Sleep
Why sleep is a gift
Sleep Science
Sleep cycles
Circadian rhythm
Melatonin
Other Ideas to Incorporate in Social Media and Email Marketing Monthly/Quarterly:
Your freebies
New content releases
Your services
Your products
Life updates
Behind the scenes
Your “why”
Sales
Promotions
I hope you found this list helpful - make sure you bookmark this page and share it with all your sleep consultant friends. Tag us on social anytime you use it…we love to hear from you when you’re using our resources!
And, if you don’t like the idea of DIYing your content, you know that writing or designing isn’t your greatest strength, or you need something to be taken off your plate, that’s what we’re here for! You can reach out to me and learn all about our content services and how I can help lighten your load.
Xo,
Erin