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How a Marketing Membership Can Help You Bring Steady Clients to Your Sleep Consulting Business: A Case Study

Updated: 10 hours ago

You know at Market St. Creative our goal is to help you MAKE MONEY and GROW YOUR BUSINESS by crafting your voice, elevating your brand, and building your online village.

Let me tell you, one of our clients is reaping the benefits of our services and now trying to figure out how to manage all of her clients…what a great problem to have! And the best part is, she attributes a lot of it to the work we do for her with our marketing membership just for sleep consultants.

Jessie Martin, co-owner of The Goodnight House started working with us a few years ago as a one-on-one client. She ended up stepping back as she figured out how she would restructure her sleep consulting business to make it work for her lifestyle - talk about brilliant!

Virtual Assistant Services for Your Sleep Consulting Business

Then, once Jessie had that figured out, she came back to us looking for a virtual assistant. 

Enter, Melissa. 

Melissa has been with us working as a VA for well over a year (she’s our VA for Market St. Creative too, so we know exactly what Jessie means when she says Melissa is THE BEST), and she serves our clients at Market St. Creative, too, as their VA.

Jessie shared with us: “Melissa…I will never be able to thank you enough for connecting me with her. She has just been the best VA. I love her so much. I wish I could hire her for the rest of my life! I love working with her. She helps me so much.”

Melissa helps Jessie for four hours each month and has an inside look at her business. We ran a promotion a few months ago highlighting our yearly marketing subscription (now our membership!) from the Market St. Shop. Melissa mentioned to Jessie how this might be a really great fit for her and might allow her some time in her business to focus on other things. Jessie signed up and has been blown away by the results she’s seen since utilizing the yearly marketing subscription for The Goodnight House’s marketing needs.

“I have been using the yearly marketing subscription and Melissa (my VA) has been helping me rebrand and use them, and it has been working SO WELL! I just wanted to thank you guys. First of all, it was a great idea for you guys to do that - it was a genius idea. And, second, it has been working so well. I love everything that you guys put out. It has been so worth - SO WORTH - signing up for and the investment.”

A Marketing Membership for Sleep Consultants

Our marketing membership works like this:

  1. You sign up during an "Open Door" period (July and January) and immediately have access to all the templates in the member dashboard.

  2. Each month, seven new templates are released: one graphic design element (brochures, business cards, rack cards, etc.), five social media post templates and varying post types, and one Instagram stories template, designed for engaging with your audience.

  3. Also, each month, we drop 10 new stock images curated especially for sleep consultants that you can use as you see fit for your business. We have a professional photographer on hand to do shoots for us every few months so we always have fresh and timely photos for you! We also use some within our designs and these are exclusive to our subscribers only. BONUS: We already have 30-40 stock photos in the library!

  4. Not only do you get everything I just listed, but you also have access to our expertise each month in our members-only Facebook Group. You don’t need to feel like you’re doing it all yourself…come meet up with us at our monthly design tutorial and strategy and accountability calls! We can literally be a part of your marketing team. Bring your ideas and questions each month to these calls - we’d love to help you!

Jessie continued, with some mind-blowing evidence that our membership just might be the answer to your no- or low-client problem… 

“The other thing I was going to tell you is this - this week alone I got 4 clients in 24 hours for my full sleep package (and I just raised my prices!). I’ve never had this happen. I’ve never had to make a family wait and stagger myself. I had no idea that so many people would sign up and I don’t even know what I’m going to do. I guess that’s a good problem to have, but I just attribute a lot of that to you guys helping me be present on social media since 9 times out of 10 of my clients find me on Instagram. And the best part is, I feel like I don’t spend ANY time on social media. Truly. It is so much nicer than it used to be - I spend so little time on there. I only hop on when I know Melissa has a post scheduled and I share it in my stories and that’s all I’m doing, and I’m still getting a pretty constant influx. Four in one day is a little bit much, but what I’ve been getting is really manageable and doable, but for the most part it’s been a pretty steady flow and I wonder when it’s going to die down and then I get another person randomly books and says they found me from Instagram,” she gushed.

Woah. Pretty amazing, right?!

A Marketing Strategy for Sleep Consultants

Having a marketing plan and content almost ready to go is a great starting point. Each of our templates comes in three different design styles, so all you have to do is decide which one most closely resembles your brand, download it, and rebrand it so it looks and feels like you. We even provide caption “formulas” so you know what to write to work towards converting from followers to clients. And, clearly, it works: “I wanted to tell you how much I’m enjoying it and what a huge benefit it’s been to me and my business and Melissa too. Thank you!” said Jessie.

Jessie is pretty hands-off with her subscription, but with 4 hours per month, Melissa can rebrand, write captions, and schedule her content. Jessie shared more about their process, and I had to laugh, because between her marketing subscription and using Melissa as her VA, she rarely has to go on Instagram anymore. Every sleep consultant’s dream - to not feel like you’re wasting time on social media but still have a steady stream of clients from it - right?!

She continues, “Mine and Melissa’s conversations are like, ‘Yeah, everything you did looks perfect!’ I rarely have any comments or anything. She’s just made it so seamless for me. She sends me the documents to look at, and I take a few minutes to look at it and it’s good to go. I’m like, ‘Yep, do whatever you want. I trust you. I probably don’t even need to look at this!’  I’m very, very happy with everything and I really appreciate you guys!”

We really appreciate you, Jessie! And so do all the mamas who you’ve been able to help because of your savvy marketing efforts.

Interested in becoming a member? You can learn more about our marketing subscription here!

Ideas for Marketing a Sleep Consulting Business

Do you resonate with Jessie’s problem at all? 

“I hated having to come up with new ideas every month and find new templates on canva etc. The shop and Melissa have made my business a breeze and I am SO thankful. My business is doing so well and I know it’s because I’m consistently showing up on IG. When I first started my business, I couldn’t even take clients because I was so busy with the marketing side (I had to send all our clients to my business partner and I only had time for the behind the scenes / marketing / social media aspect). If I didn’t do that, we wouldn’t get clients. But then I was never able to actually work with the clients we did get. This setup with the subscription and Melissa is priceless. “

Consider it SOLVED, Jessie! We love seeing your brand and your business grow, and we love being a part of it.


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