top of page

Get to Know Us

Put in the simplest of terms, we are a sleep consultant's online business dream duo, a match made in heaven for your sleep consulting business. We are the ultimate team, here to serve you and your small business needs.


A sleep consultant and writer

+ a graphic and web designer. 

Erin Meinel

Partner, CEO, Lead Copywriter

Erin is a wife, boy-mom, avid-coffee drinker, podcast host, owner of Lake Country Sleep, sleep consultant with a knack for words, bff to Jenna, and your sleep-biz bestie! You can usually find Erin chasing her boys around between sips of cold brew (served hot, obviously!) or knocking out some content for her clients during a naptime hustle. 

If you like the idea of building your business with consistency in your content and systems in place, Erin is your girl!

Jenna Millner

Partner, Creative Director

Jenna is a wife, mom, avid-coffee drinker, and design extraordinaire! Jenna likes to relax at the end of the day with a funny show or action/crime movie. Her favorite design project is redesigning outdated logos into something new, fresh and modern! She also loves designing a beautiful sleep guide. 

If you need some help from a professional designer + problem solver to bring your business ideas to life, look no further than Jenna.


Katie Gutierrez 


Katie has worn many hats across the years. She’s a mama, owner of Rockabye Mama, sleep consultant with a special skill for content creation. Katie’s belief is that words can transform your business!


Her specialty at Market St. Creative is using her writing skills for blogs, captions, emails and everything in between! Her education in getting a bachelors in professional writing will give your business that differentiation from all other sleep consultants and make your content shine!

Melissa Pilatzke

Virtual Assistant

Melissa is a mama, owner of Lavender Littles Sleep Consulting. She is a sleep consultant with an affinity for managing backend business tasks. She loves to do the things that most of us would rather spend time doing other things! 


Melissa's specialty at Market St. Creative is creating value in connection. She can connect with your followers, your clients and your vendors without you having to do the work!  At Market St. Creative, we have already seen the value in having Melissa as our own Virtual Assistant!  

Preparing Drinks

Our Philosophy

Building your business doesn't have to feel isolating. We truly believe that we rise by lifting others.

Let us help you carry some of the burden that starting and running your business entails.

We are here to help you

Craft your voice, Elevate your brand, and Build your village 

through content planning and creation, beautiful branding and design, and professional system setups.

Our History

Erin + Jenna meet
August 2008

Jenna starts
Jenna Kaye Designs LLC

August 2012

Erin starts Lake Country Sleep
July 2019

Erin + Jenna combine their talents to start Market St. Creative
June 2021

Katie joins the team!
April 2022

Melissa joins the team!
May 2022

It was love at first set...errr, I mean, sight, on the volleyball court as teammates at Viterbo University in La Crosse. Their college days were a blast! They went on to get married, and eventually started to build their tribe of boys. Their husbands are just along for the ride.

After graduating with her degree in Graphic Design, Jenna started her freelance design business. She's designed professionally in both corporate settings and for small businesses for 10+ years.

After the birth of her first son, and consequently becoming sleep-science obsessed, Erin decided to become a certified sleep consultant. She owns and runs Lake Country Sleep and serves families around the world. Her bff, Jenna, helped with all of her branding and web design for her business.

Over a reheated-for-the-third-time cup of coffee and playdate in the spring of 2021, Erin and Jenna seriously considered joining forces to serve the sleep consultants of the online business world. They made it official in June of 2021 and continue to help you do ALL THE THINGS for your sleep consulting business. 

Market St. Creative is expanding and we needed more writing power on our team to meet the needs of our sleep consultants. So we added Katie to our team. She's the perfect fit with her background in professional writing and being a fellow sleep consultant herself! 

Market St. Creative's growth has shown us that we don't have enough time in the day to keep up with all of our business tasks. If we knew we needed the help, so would other sleep consultants! Especially consultants who are juggling motherhood and running their own businesses. Melissa's the perfect fit with her training in converting leads on social media and being a fellow sleep consultant herself, she is the ultimate add on to our team!

We are business owners and moms just like you!

We know how crazy life can be - there's a season for everything, right?? Chances are, we've been where you're at and feeling what you're feeling right now.

Maybe you're in a season of beginning - we're here for you.

Maybe you're in a season of growing -

we're here for you.

Maybe you're in a season of creativity - we're here for you.

Where ever you are at with your business...we're here for you.

Let's Take Your Business to the Next Level

Kind Words from
Sleep Consultants

— Andrea Merino

I have worked with Market St for over a year, and have so many amazing things to say about this company! I have had the pleasure of working with Jenna, Erin and Katie on different projects. I have had a Flodesk set up done, blogs, and monthly content created. They are all genuine, easy to work with and nailed my voice. They have helped me with these tasks so I can focus on what’s most important, my clients! Thank you Jenna, Erin and Katie - I appreciate all of you and recommend you to all the sleep consultants I know!

bottom of page