One of the most common questions I get when I start a branding project with a client is, "why do I need multiple versions of my logo?" The answer can be very simple. Having more than one version of your logo gives your brand the flexibility to look consistent across all media platforms while also working within the space provided. You never want to stretch or force your logo in a space that doesn't work.
I'm going to give you an example of how the main logo can have variations and still have consistent branding. But first, you should know what a logo variation is.
What is a logo variation?
A logo variation is taking your primary logo and rearranging it into another format. The goal is that you have logo variations that are wider or taller in size to fit those different media formats and spaces while also fitting in with your branding and is still recognizable with your logo.
Primary Logo Example
Secondary Logo Example
Created to fit more horizontal spaces.
Brand Mark Example
Pulling out the graphic element as a stand-alone brand mark gives the flexibility to use this element on any marketing material to stay consistent with the logo and branding without having to show off the entire main logo.
Ready to start designing or redesigning your brand?
Before you jump into creating variations of your logo like the examples above, it's important to have a clear idea of the direction you want your brand to go in. Start thinking about what feelings you want someone to experience when they interact with your brand. For some ideas, inspiration, and some examples of branding work we've done, head to our Instagram and scroll around - check out our branding highlight! We bet you can find some inspiration ;)