Want to sell mamas on your sleep consulting services?! What better way to give those sleep deprived parents more reason to get your help is for them to know that what you did helped other families and in BIG ways.
It could be a questionnaire, testimonial, review or a super thankful email. Whatever you want to call it, your clients' reviews can be utilized all over your website and social media.
On the daily, I look at what other sleep consultants are showing off on their websites, and it is so fun to read testimonials from their clients because I can see that what they do WORKS for so many families. It's truly what makes me excited to help build sleep consultants' branding and beautify their websites, marketing materials and more.
Let's get down to do it. Tips for making your testimonials POP!
1. Make sure your testimonials sound authentic.
I feel like it's pretty easy to spot a fake testimonial. The content seems super generic and doesn't provide a ton of details as to what exactly you did to help your client. If you have the information, include the child's age, what the issue was and how you helped them get the results they wanted.
2. Keep it short and sweet
No one is going to read paragraphs of a testimonial, and you don't have to include every single word and exclamation mark (because they always include at least 4, right?!). Pull out parts of the testimonial into short quotes that are really going to catch someone's eye. Here is an example below - The testimony still makes it clear what I did for Jamesa and also shows her gratitude for my work.
"My logo, branding materials and website all speak to who I am as a person first and a sleep consultant second, something that was super important to me. THANK YOU Jenna for bringing my non vision to life."
- Jamesa Bailey, Suite Sleep Co.
"I cannot express more gratitude for Jenna at Market St. Creative! I came to Market St. Creative from a personal referral and the initial draw was the fact that they KNEW sleep consulting. I didn't know much about the direction of where I wanted my logo, branding materials and website to go AND Jenna was phenomenal in her communication and execution of everything I didn't know I needed and wanted. She communicated wonderfully and completed the project in almost half the projected time. My logo, branding materials and website all speak to who I am as a person first and a sleep consultant second, something that was super important to me. THANK YOU Jenna for bringing my non vision to life."
- Jamesa Bailey, Suite Sleep Co.
3. Personalize the testimonial
It's always nice to include a picture of your client to put a face to their words. You can also include specifics about your client like, "Stephanie, Mom of 3 year old."
4. Include testimonials on any webpages where you are selling your services
Testimonials don't just need to live on your homepage. Make sure that wherever you are trying to sell yourself or your services, you include your testimonials. This way, you can show how you are different from the next sleep consultant.. spoiler - it's how you help your people!
5. Flex those testimonials on social media
Personally, I get a lot of my business by word of mouth and by women sharing with other women about how happy they are with my branding/website design services. Nothing is more powerful than someone saying they trust you and believe in your work. Don't be afraid to toot your own horn and share those testimonials as much as you can on social media. ;)
Here are some examples of our testimonial posts on Instagram:
In the spirit of valentine's day, don't forget to spread the love for those people who have helped you in your life and in your business. If you haven't written a nice review for your suppliers, partners and any others, this week is a great time to do that!